A quick read with Fresh Sales Strategies, shaped to today's customers...the way they buy, and what they want from you! Wood makes it clear how Selling ProPersonally is more relevant to the needs and wants of today's customers.The book shows how easy it can be to do what's necessary, and to say what's optimal, to move the customer to buy from you....without using hard closing, outdated pressure tactics. Wood presents 6 Strategies in a step-by-step...