Selling Higher Education: Marketing and Advertising America's Colleges and Universities

by Eric J. Anctil

Book Overview

Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered...

• Format: Paperback
• Language: English
• ISBN: 0470437731
• ISBN13: 9780470437735
• Release Date: September 2008
• Publisher: Jossey-Bass
• Length: 121 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.7" x 8.8"