Selling: Helping Customers Buy

by Ditzenberger and Roger Ditzenberger

Book Overview

This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0538605316
• ISBN13: 9780538605311
• Release Date: February 1991
• Publisher: South Western Educational Publishing
• Length: 436 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.9" x 7.4" x 9.4"
• Grade Range: Grades 11 to 12