Selling Graphic Design

by Donald Sparkman

Book Overview

This text aims to show designers or anyone selling design, how to find clients and maximize sales. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581150172
• ISBN13: 9781581150179
• Release Date: January 1999
• Publisher: Allworth Press
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

If You Work In Design, You MUST Have This Book!

I started my own graphic design business three years ago and I don't think I could have done it without this book. Although I had worked for other people for years, I had never written a proposal, sought out clients, or had to promote a company before. Selling Graphic Design explains the terms and trade customs, as well as the best-practices that can make all the difference between being a money-making designer and being a starving artist.If I ever meet Don Sparkman personally, the first words out of my mouth will be "Thank you!"

Common Sense Approach

I am an account representative for a high-profile commercial printing company in Maryland. I was also an account executive for six years with one of the Washington DC area's top graphic design firms. "Selling Graphic Design" is right on the mark. It offers a common sense approach to working with prospects as well as existing clients. I'd recommend it to anyone in the competitive field of graphic design.

Selling Graphic Design

I have been in the graphic arts industry for over twenty years. As director of client services for a successful design firm. I found the information in Sparkman's book to be invaluable. He gives advice on how to position a company for maiximum results. He also shares his knowledge of how to conduct business in both the print and internet arenas. I would highly recommend this book to designers and marketeers.

Keep by your side as a great reference tool!

Selling Graphic Design was a recommended read in a national industry newsletter that I subscribe to. The credibility for the book was already "5 stars" in my mind due to the fact that this newsletter has saved me many, many hours of wasted production and research time which ultimately turns in to $$. I picked up the book and was fascinated with the information that was covered. Again, I looked at what I paid for the book and felt like I got the bargain of the year! Not only are business issues covered in this book, but a lot of graphic and printing basics that we all need to be reminded of now and then. The volume of resources provided to the user is beyond words. Thanks Mr. Sparkman for writing such a great motivational and great reference tool that we all can understand and relate to.

Selling Graphic Design

Selling Graphic Design is an excellent book for the beginner or seasoned professional. As the office manager for a graphic design company, I work with the design staff, clients, printers, and service bureaus. This book has given me an in-depth look at many facets of the field of graphic design. Also, being the Webmaster of the company's Website, I thoroughly enjoyed the interview with John Waters