Selling Goodness

by Michael Levine

Book Overview

This is a professional public relations expert's how-to guide to publicity and promotion. This is your "Guerilla P.R". guide to promoting your charity, non-profit organization, or fund-raising event. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 158063009X
• ISBN13: 9781580630092
• Release Date: January 1998
• Publisher: Renaissance Books
• Length: 288 Pages
• Weight: 0.15 lbs.
• Dimensions: 8.8" x 1.0" x 5.8"

Customer Reviews

Practical Philanthropy

Thanksgiving is a time of gratitude, and for many, a time for philanthropy.Of course, if you strongly believe in a charity or a cause, you will not only give to that cause, additionally you will proactively promote and fund-raise for that cause.Promoting, or marketing for charity has its own unique set of challenges.To overcome those challenges, publicity expert Michael Levine has written a powerful guidebook entitled "Selling Goodness".In this book, Mr. Levine delivers strategies and tactical guidelines for creating newspaper, radio, and television awareness for your charity.More importantly, this book will give you an effective leadership "mindset" that will empower your entire organization and fundraising efforts.Whether its your childrens soccer team, The United Way, or raising money for a neighbor in need of an expensive medical procedure, "Selling Goodness" will give you the mindset and the tools to make your next fundraiser successful.