Selling E-Learning

by Darin E. Hartley

Selling the concept of e-learning to management can be one of the biggest obstacles in bringing technology-based learning tools to your organization. This book provides information and tools that help... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1562862995
• ISBN13: 9781562862992
• Release Date: January 2006
• Publisher: ASTD
• Length: 117 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.3" x 7.0" x 9.7"

Customer Reviews

Justifying is only half the way to Selling

The book is titled selling, while the materials inside are useful to help build a case for e-learning, I found it lacked the selling aspect of the equation. Should really be titled buiding a business case for e-learning. As it never really gets you into sell e-learning with much depth as a business or as an internal e-learning developer. However, the materials that were present were concise and useful.

Good sound advice and examples to back it up!

Selling e-Learning to management requires more than just understanding the solution. You also have to understand the problem. Darin Hartley understands both and his book is chock full of advice on when (and when not) to use e-Learning. The book leads you through the process of creating a business case for e-Learning. But just as important is his chapter on overcoming management objections and his chapters on e-Learning success stories. These will arm you with the information and the confidence you need to make the case for e-Learning in your company!

Another Winner from Darin Hartley!

If you've ever tried to unravel the mysteries of selling e-learning to a client or upper management, this practical workbook will provide invaluable assistance. Darin has formulated a step-by-step approach that first demands the reader to thoroughly scrub his or her business case, practice and prepare the documentation for each step, and then develop and deliver a written and oral presentation to the client. Because Darin has experienced the reality of various e-learning related rejection, his tips for overcoming fears and rejection ring especially true. The examples he provides of innovative learning techniques and e-learning providers will save you precious research time. Once again, Darin has written a practical, easy-to-use and timely book on an important topic. It is refreshing to hear the voice of a practitioner (not a mere theorist) who is on the leading edge of e-learning.