Selling Color To People: A Book On How To Sell Color In Commercial Products And Advertising To The American Public

by Faber Birren

""Selling Color To People"" is a comprehensive guidebook written by Faber Birren on the art of selling color in commercial products and advertising to the American public. The book explores the psychology behind color and its impact on consumer behavior, and provides practical advice on how to effectively use color in marketing campaigns. Birren draws on his extensive experience as a color consultant and researcher to offer insights into the cultural...

• Format: Hardcover
• Language: English
• ISBN: 1258454912
• ISBN13: 9781258454913
• Release Date: August 2012
• Publisher: Literary Licensing, LLC
• Length: 218 Pages
• Weight: 2.16 lbs.
• Dimensions: 0.9" x 8.8" x 11.2"