Selling by Objectives

by Anthony J. Alessandra

Book Overview

"Selling by Objectives" demonstrates the advantages of non-manipulative sales techniques that create long-term good will and help to build solid business relationships. Written by three of the nation's leading sales trainers, "Selling by Objectives" outlines the sales philosophies and principles of many Fortune 500 companies, and demonstrates the importance and effectiveness of obtaining the highest levels of professionalism. Featuring up-to-date...

• Format: Hardcover
• Language: English
• ISBN: 0138054665
• ISBN13: 9780138054663
• Release Date: January 1988
• Publisher: Prentice Hall
• Length: 349 Pages
• Weight: 1.66 lbs.