Selling and Sales Management

by David Jobber, Geffrey Lancaster, Geoffrey Lancaster, et al.

Book Overview

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273720651
• ISBN13: 9780273720652
• Release Date: January 2011
• Publisher: Prentice Hall
• Length: 568 Pages
• Weight: 2.43 lbs.
• Dimensions: 1.2" x 7.4" x 9.5"