In his New York Times and Wall Street Journal bestsellers Bag the Elephant and Be the Elephant , Steve Kaplan showed business owners how to win the big customer and maintain growth. In Sell Your Business for the Max , Kaplan covers another and even more necessary skill: selling the business for maximum payoff. The need for this book is enormous--according to a recent study by Mass Mutual Financial Group, 40 percent of CEOs of family businesses will...