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Paperback Sell It, Baby! Marketing Angel's 37 Down-To-Earth & Practical How-To's on Marketing, Branding & Sales Book

ISBN: 1591133947

ISBN13: 9781591133940

Sell It, Baby! Marketing Angel's 37 Down-To-Earth & Practical How-To's on Marketing, Branding & Sales

A little slice of heaven in a tough marketing world: McCall, a.k.a. Marketing Angel, serves up no-fluff, no-bull guidance on sales, marketing, and branding. McCall is the monthly "Sales Force"... This description may be from another edition of this product.

Recommended

Format: Paperback

Condition: Very Good

$63.99
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Customer Reviews

5 ratings

A breezy book packed with valuable nuggets

It's an unfortunate irony that the field of marketing and communications is littered with so many "how-to" books that are unfocused and unclear. "Sell It, Baby!" provides an antidote - it's a concise collection of marketing tips and tricks that's divided by subject and easy to read. McCall calls herself a business cynic - "think Andy Rooney with lots of hair and a great handbag collection," she says - and how can you resist a writer like that? Her breezy book is packed with valuable nuggets for the novice and expert alike.-Marc Nathanson, Executive Producer, NY1 News

Solid information and an enjoyable read

This book is a must for anyone interested in selling, marketing, and/or branding. It provides a structured step-by-step process for applying total brand management to your own product, no matter what it is. The language is clear, the examples get right to the point--and best of all, the book gets right to the point. I personally can't stand books where you have to weed through pages of fluff to get to the part you want to read. What I also liked is that Kimberly doesn't talk down to the reader. Some people flaunt their expertise, and sound arrogant as they try to give their readers advice. It's grating, and those are the books I usually put down after a few pages, no matter how knowledgeable the author is. But Kimberly has a lively writing style, and appears to enjoy sharing her expertise--without that arrogance or tone of superiority that is often prevalent in these types of books.

An outstanding practical approach towards marketing

10/24/03 Do you remember when Magicians Secrets Revealed came out on TV? The program showed you step by step how all the great magic tricks were done. It sure ticked off a whole lot people in the industry! Sell it Baby! reveals techniques and is a great refresher and reference book. According to the author, geared towards small-business owners, sales managers and marketing professionals, but I found it much more than that. This book is an easy introduction to the topic for anyone who needs to learn about marketing for the first time. The book comprehensively covers the subject, in short and well-focused chapters. McCall uncovers the truth and stimulates creative ideas on how to through effective research, the creative briefing process and how to manage creative development. It provides a structured step-by-step process for applying total brand management to your own product, no matter what it may be. You'll learn how to secure long-term revenue and build enduring business value. The entire book gives a solid basis in marketing without the fluff for sure. There's definitely no BS in this book. An enjoyable book that is best read by dipping in to the wealth of ideas and insights that are covered. There is so much -food for thought here, that a cover-to-cover read will leave you with your head spinning. Overall, this book would be very useful for not only for business professionals with products to sell. But extremely useful for first-time authors who wish to launch their novels into the literary world, or just someone who wants to learn ins & outs of marketing. This book will take you by the hand and guide you towards success. Absolutely, a must read!

Sell It, Baby!

Sell, It Baby! is a perfect guide for any business owner. Having a small business, I found Marketing Angel's How-Tos extremely helpful. Large or small, no business owner should leave their office without it!

This book taught me how to market

I already knew sales, and product development. "Sell it Baby" taught me how to expand those skills and develop new channels for promoting my business.It was a fun and easy read,a great companion on a business trip. This book taught me that there is a science to marketing, but it's not rocket science.
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