Segmenting the Mature Market: Identifying, Targeting, and Reaching America's Diverse, Booming Senior Markets

by Carol M. Morgan and Doran J. Levy

Book Overview

People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557384487
• ISBN13: 9781557384485
• Release Date: January 1
• Publisher: Probus Publishing Co.
• Length: 363 Pages
• Weight: 1.57 lbs.
• Dimensions: 1.0" x 6.3" x 9.4"