Segmentation, Revenue Management and Pricing Analytics

by Mark Ferguson and Tudor Bodea

Book Overview

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts...

• Format: Paperback
• Language: English
• ISBN: 0415898331
• ISBN13: 9780415898331
• Release Date: March 2014
• Publisher: Routledge
• Length: 266 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"