Segmentation & Positioning for Strategic Marketing Decisions

by James H. Myers

Book Overview

Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0877572593
• ISBN13: 9780877572596
• Release Date: July 1996
• Publisher: South Western Educational Publishing
• Length: 358 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.1" x 6.2" x 9.2"

Customer Reviews

In My Segmentaiton Library

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

Practical Strategic Marketing with Applied Statistics

Segmentation and Positioning for Strategic Marketing Decisions is a hammer in the marketing analyst's belt. Not only does this effort cover marketing theories in layman's language, but it also presents practical examples then expounds upon the appropriate statistical tools. Buy a second copy for your VP of Marketing to enhance communication and to ensure job security.

Practical Strategic Marketing with Applied Statistics

Segmentation and Positioning for Strategic Marketing Decisions is a hammer in the marketing analysts belt. Not only does this effort cover marketing theories in layman's language, but it also presents practical examples then expounds upon the appropriate statistical tools. Buy a second copy for your VP of Marketing to enhance communication and to ensure job security.