Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996

by William L. Benoit

Book Overview

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes...

• Format: Hardcover
• Language: English
• ISBN: 0275966453
• ISBN13: 9780275966454
• Release Date: July 1999
• Publisher: Praeger
• Length: 256 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.2" x 9.4"