Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

By Robert J. Herbold and Robert J. Herbold

Robert Herbold reveals the nine success traps that managers must avoid - from allowing a brand to get stale and losing agility to permitting subpar performance and letting processes run the business. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071481834
• ISBN13: 9780071481830
• Release Date: March 2007
• Publisher: McGraw-Hill Companies
• Length: 326 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"

Customer Reviews

Seduced by Success Review

Robert Herbold once again demonstrates his understanding business leadership in Seduced by Success. The former COO of Microsoft and VP of Marketing from P & G reveals the pitfalls of success and what businesses need in order to stay great. Success can be blinding. General Motors, Kodak and IBM are examples of top companies that embraced their hubris nature and paid the price of complacency. The nine biggest success traps...

Herbold does it again

Bob Herbold's "Seduced by Success" is a very intesting read packed with practical lessons for any business person. Lots of well researched stories of once successful companies who became testimony to the old Biblical adage that "Pride comes before the fall." Robert C. Wallace, CEO, Wallace Properties, Inc.

There's a paradox inside this paradigm shift

To me, one of the most interesting paradigm shifts involves a paradox: at a time when change is the only constant, precisely the same elements which result in a given company's success can often be the causes of its subsequent decline. That seems to be the core concept in this book in which Robert J. Herbold explains "how the best companies survive the 9 traps of winning." Conversely, many other of the best companies (however...

Well researched and insightful book. I highly recommend it!!!

This is a very well researched and insightful book. I highly recommend it. The author, who was Microsoft's COO for 7 years in the mid-late 1990's, analyzes 44 different companies, digging into whether they were able to sustain success. The reader learns why companies like Kodak, Sony, GM, and many others have had so much trouble remaining successful, while companies liked Toyota, Starbucks, P & G, and Fidelity Investments...