Seduced by a Mile - How Frequent Flyers Have Been Exploited to Outflank Corporate America and Increase Airline Profits

by Greg Moore

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0964391651
• ISBN13: 9780964391659
• Release Date: August 1998
• Publisher: Integrated Technology Research
• Length: 255 Pages
• Weight: 0.79 lbs.
• Dimensions: 5.5" x 8.5"

Customer Reviews

seduced by a mile flies high !

As an owner of a corporate travel agency, i've seen all types of poor business decisions based primarily on frequent flier program affiliation. This book sheds light on how the process went from inception to some of the stangest travel purchases one can imagine. A must read for travel managers

worthwhile read

I give this book 4 stars not because it is a wonderful piece of literature nor because it is particularly insightful and will change your life in the travel business, but because it is easy to read, it is a good story and does share some very interesting perspectives with the reader. In short, it is worth the read.

Entertaining, revealing, and ultimately surprising!

This book does not take you where you think you're going to go. Most of us have been drawn into the frequent flyer miles game as consumers, and we see nothing wrong with it. But what goes on behind the scenes and what is revealed in this book's startling conclusion will change your mind. The book's "insider" style suggests a writer with an authentic knowledge of the world he describes. If you've ever worked in big business you will recognize the people (every company has them), but you won't predict how it ends. Or how blindly we all let it happen.