Securing the Mrap: Lessons Learned in Marketing and Military Procurement Volume 169

by James Hasik

Book Overview

Dwight D. Eisenhower once quipped, "You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics." Military acquisition and procurement--that is, how a nation manages investments, technologies, programs, and support--is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure...

• Format: Hardcover
• Language: English
• ISBN: 1623499429
• ISBN13: 9781623499426
• Release Date: September 2021
• Publisher: Texas A&M University Press
• Length: 320 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.1" x 9.0"