Secrets of Success in Brand Licensing

by Andrew Levy and Judy Bartkowiak

Book Overview

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1908218959
• ISBN13: 9781908218957
• Release Date: October 2011
• Publisher: MX Publishing
• Length: 206 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"