Secrets of a Successful Mail Order Guru: Chase Revel

by Ron Tepper

Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a -44.00 ad in the Wall Street Journal that turned into a -15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ''hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.

• Format: Hardcover
• Language: English
• ISBN: 0471848573
• ISBN13: 9780471848578
• Release Date: January 1988
• Publisher: Wiley
• Length: 230 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"