SEO for Dummies

by Peter Kent and Peter Kent

Book Overview

Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics--what they are, which ones are important, and how to get started--and build a search-engine-friendly...

• Format: Paperback
• Language: English
• ISBN: 1119129559
• ISBN13: 9781119129554
• Release Date: October 2015
• Publisher: For Dummies
• Length: 456 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 7.3" x 9.2"

Customer Reviews

We ordered the 2020 version and got the 2006 version 👎

This book is totally worthless being the old version

LOVE this book!

While in the process of working on my new website, I came across this book and ordered it right away based on other reviews. I was not disappointed. It's a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. It did for me what a company specializing in SEO wanted to do for $8,000. I'm sure the SEO company would have provided an excellent service, but by reading this book, I've learned how to do it myself and will now know how to tweak my site in the future.

Easy to understand- doesn't take forever to get the concepts

Thank you! A book that tells me exactly what SEO is AND confirms you don't have to be an IT certified whatever to figure it out. My clients want good search results, and from reading this book, I can now confidently design their pages to get just that. Something I love about this book as well as all the Dummies books: As you go through the book, Peter tells you exactly what Chapter to go to for more on a certain point. You don't have to read this book from Front to Back- use it as a reference tool and learn as you go. Easy to read and plenty of humor packed in to encourage you to continue learning, this gets a thumbs up!

Great Book

I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it. The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped. The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point. I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot. I personally highly recommend the book and I don't normally give out 5's for anything, a big help.

First search book that helped me (of two)

I maintain a lot of volunteer websites (social sciences) and recently had to move many of them from one server to another -- ie., from one domain to another domain. Getting good advice has been hard -- some of the SEO message boards,etc., never really want to answer questions -- perhaps not wanting to 'give' away secrets, etc. I ordered Peter Kent's book, thinking I might not keep it if it didn't help. The information that I found was really correct (based on my personal experience with about 1000 sites), useful, and covered some areas (importance of title tags, for example), that other books hadn't given much coverage. I was helped, and do recommend this book. Follow his advice and you should have a site that is at least liked immediately by search engines, if not loved... (given content, content, content, of course)

A comment from the author

I'm the author of Search Engine Optimization for Dummies, and just wanted to make a few comments. I'd like to begin by thanking the first two reviewers for their great reviews ... It's always nice to know people appreciate one's work!A quick comment about Ethan's review (the first). Ethan's search-engine rank began rising within two days. I just want to explain that while this sometimes does happen, it's not the norm! I've also had pages rise this quickly in Google, as have many other site owners. But we were very lucky (of course, you have to "make" your own luck to some degree). Often (usually?), though, Search Engine Optimization (SEO) is more difficult, so I don't want everyone thinking my book is full of magic spells. I explain what it takes, and some readers will be in the happy situation of seeing almost instant results, but for many it will mean more work.I've been writing computer books quite some time; I may well have written more books about the Internet than any other author on this (or perhaps any other) planet. I wrote the Complete Idiot's Guide to the Internet, the widely reviewed and praised Poor Richard's Web Site, and many others. Over the years I think I've learned how to break down a subject into its composite pieces, then feed them to the reader in a way that makes the subject understandable. This is an unusual subject, though! The companies that own the search engines don't want anyone to know exactly how their systems work, and as a result there's a huge amount of conjecture and guesswork in this area ... and some of it's just plain wrong. So in this book my job was not only to explain a subject in simple terms, but to try to cut through the nonsense.I'll occasionally be adding updates and notes to my site, SearchEngineBulletin.com, so please visit. I hope you enjoy the book!Peter Kent