Scratch: How to Build a Potent Modern Brand from the Inside Out

by Dave Gutting, Paul Corrigan, Tim Galles

We no longer live in a world where fragmented, intrusive, marketing-only brands are winning. Today, your brand is everything you do, inside and out. Part workbook, part prediction for the future, Scratch: How to build a potent modern brand from the inside out is a how-to guide for brands that embrace this new definition in a market where purpose beats interruption -- and every action you take matters to the consumers you're trying to reach.

• Format: Paperback
• Language: English
• ISBN: 0578584522
• ISBN13: 9780578584522
• Release Date: February 2020
• Publisher: Barkley, Inc.
• Length: 296 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 5.7" x 7.2"