Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing

by Geoffrey James and Nancy Martini

Book Overview

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired Scientific Selling , sales managers had few tools to help them succeed at these disparate yet essential tasks. Today, however, the scientific approaches described in this book allow sales managers to more...

• Format: Hardcover
• Language: English
• ISBN: 111816797X
• ISBN13: 9781118167977
• Release Date: April 2012
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.94 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"