Scenario Planning: The Link Between Future and Strategy

by Mats Lindgren, H Bandhold, Hans Bandhold

Book Overview

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333993179
• ISBN13: 9780333993170
• Release Date: January 2003
• Publisher: Palgrave MacMillan
• Length: 180 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.3" x 9.7"

Customer Reviews

Nuts and bolts of scenario planning

I saw an review in Harvard Business School and I fully agree with them: "...serious but yet it's the friendliest introduction to the nuts and bolts of scenario planning that you are likely to find..." I really recommend this book to everyone who wants to explore, understand and have an impact on the future.

Practical tools for future strategy

This is an eminently practical book on scenario and strategy development. The language is simple, straight-forward with many examples, tools and anecdotes. In a verbal style, with lots of figures and bullet point lists, the five chapters in a way resembles lectures. As faculty and lecturer at the Norwegian School of Management I find this book a perfect supplement in the curriculum to the two classics: P. Schwartz' "Art of the long view" and van Heijden "Scenarios". This book occupies a kind of middle-position between Schwartz' very popular and narrative account and van Heijden's more rational-academic discourse, which some practitioners find a hard read. Not like this one. There's not much deep philosophy either, as in J. Ogilvys recent "Creating Better Futures". The chapter on scenario planning in practice (#3) contains loads of simple, informative examples, written much shorter and to the point, than G. Ringland's three books on scenarios with much-detailed cases, repetitions and a weak structure.In short - this book is a toolbox with instructions manual. As the Swedish authors Lindgren and Bandhold themselves say in the book; "Get yourself a toolbox". If you, as a manager or consultant want to learn, update or expand your portfolio of future oriented strategy tools, this one is The Choice.