Scenario Planning and Tourism Futures: Theory Building, Methodologies and Case Studies

by Hotel Management School Ian Yeoman, Albert Postma, Stefan Hartman

Book Overview

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.

• Format: Paperback
• Language: English
• ISBN: 1845418867
• ISBN13: 9781845418861
• Release Date: December 2024
• Publisher: Channel View Publications
• Length: 258 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"