Scenario Planning - Revised and Updated: The Link Between Future and Strategy

by Mats Lindgren and Hans Bandhold

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

• Format: Paperback
• Language: English
• ISBN: 1349367826
• ISBN13: 9781349367825
• Release Date: January 2009
• Publisher: Palgrave MacMillan
• Length: 204 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"