Scenario Planning - Revised and Updated: The Link Between Future and Strategy

by Mats Lindgren and Hans Bandhold

Book Overview

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

• Format: Hardcover
• Language: English
• ISBN: 0230579191
• ISBN13: 9780230579194
• Release Date: March 2009
• Publisher: Palgrave MacMillan
• Length: 204 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.8" x 6.5" x 9.3"