Scenarios in Business

by Gill Ringland

The history of scenario planning is rich and varied. Throughout the ages people have tried to make decisions today by studying the possibilities of tomorrow. When that tomorrow was more predictable and less fraught with uncertainty, those possibilities had a good chance of being the right ones. Now, however, the only given constant in a world of complexity is change itself. In an environment where information technology is driving an information revolution,...

• Format: Paperback
• Language: English
• ISBN: 0470843829
• ISBN13: 9780470843826
• Release Date: May 2002
• Publisher: John Wiley & Sons
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"