Scaling Procedures: Issues and Applications

by William O. Bearden, Subhash Sharma, Richard G. Netemeyer

Book Overview

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.

Scaling Procedures: Issues and Applications

examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators...

• Format: Paperback
• Language: English
• ISBN: 0761920277
• ISBN13: 9780761920274
• Release Date: March 2003
• Publisher: Sage Publications, Inc
• Length: 224 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"