The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

By Cisco Systems Inc.

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

• Format: Paperback
• Language: English
• ISBN: 0805011943
• ISBN13: 9780805011944
• Release Date: March 1990
• Publisher: Holt Paperbacks
• Length: 368 Pages
• Weight: 0.88 lbs.
• Dimensions: 9.9" x 1.0" x 4.6"