Scaling Lean: Mastering the Key Metrics for Startup Growth

by Ash Maurya

Book Overview

Is your "big idea" worth pursuing? What if you could test your business model earlier in the process--before you've expended valuable time and resources?

You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of...

• Format: Hardcover
• Language: English
• ISBN: 1101980524
• ISBN13: 9781101980521
• Release Date: June 2016
• Publisher: Portfolio
• Length: 304 Pages
• Weight: 1.52 lbs.
• Dimensions: 1.2" x 7.8" x 8.2"