Salesforce.com for Dummies

by Tom Wong, Liz Kao, Matt Kaufman

Book Overview

Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition , has just what you need Salesforce.com is like an assistant for your sales, customer service, and marketing efforts -- one that never takes a day off and never asks for a raise. Because it's an Internet service, you sign up and log in through a...

• Format: Paperback
• Language: English
• ISBN: 0470318120
• ISBN13: 9780470318126
• Release Date: August 2008
• Publisher: For Dummies
• Length: 372 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 7.3" x 9.1"

Customer Reviews

It's Like Having a Tiny Consultant in Your Hand

I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with Salesforce.com Regardless of your technical proficiency, this book is a good resource to those look to become more comfortable with Salesforce.com.

A solid book for someone getting started on SalesForce

This is a great book on SalesForce in the tried and true '- For Dummies' format. Covers a lot of the functionality of SalesForce in a well laid out manner. Between this book and "maximizing your sales with Salesforce.com" you should have everything you need on hand in your house/office to get you around SalesForce like a pro.

Great help for the new user.

I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective. Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.

Dumming it down for an admitted dummy

As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website. My first thought was, "I wish somebody would writed a "Dummy" book for the program. I was pleasantly surprised to find out that it was being released and ordered my copy immediately. I received my copy shortly and began reading and applying the data presented in the book. While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start. The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work. I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.

Drivers, Start Your Engines!!

As a salesforce.com system adminstrator, I found this book to be invaluable. As intuitive as the system is, the topics covered are on point to the needs of users, managers and administrators alike. I found that tasks I learned to do in 15 minutes using the online help features included with the salesforce.com tool, can be done and learned in less than 2 minutes following the clear and concise instructions. Throughout the book are examples of how customers use the tool as well as best practices and are a terrific addition to this handy guide. With this book, I was not only ready to roll on with salesforce.com, but to accelerate quickly to leverage the tool to my sales team and across the enterprise.