Sales Transformation: Is now critical for IT vendors

by Graham Hawkins

Many sales leaders seem unaware of the rapidly changing nature of buyer behavior. Vendor sales departments are so focused on short term revenue results, and how they line up against their competitors, that they are unwittingly failing the first major test of business - understanding customer requirements and evolving market trends. If buyers change how they buy, then sellers must also change how they sell.Change is no longer coming - it's here, and...

• Format: Paperback
• Language: English
• ISBN: 0646944010
• ISBN13: 9780646944012
• Release Date: September 2015
• Publisher: Transform Sales International
• Length: 126 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"