What can we learn from history's most powerful negotiators? Patrick Henry Hansen's Sales-Side Negotiation draws on history's most compelling moments--Ho Chi Min's tactics at the Paris Peace Talks, Sir Francis Drake's countertactics against the Spanish Armada, Michelangelo's defiance of Pope Julius I, and more--to teach modern negotiation principles.Readers will learn to exercise seller-negotiator power, recognize and overcome tactics, minimize discounts, and prevent unwarranted concessions. Beginning each chapter with a captivating historical event, Sales-Side Negotiation both informs and entertains as it teaches readers what it takes to be a successful negotiator.
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