Sales Promotion Decision Making: Concepts, Principles, and Practice

by Stella Minahan and Steve Ogden-Barnes

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631570471
• ISBN13: 9781631570476
• Release Date: January 2015
• Publisher: Business Expert Press
• Length: 147 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"