Sales Promotion: Concepts, Methods, and Strategies

by Robert C. Blattberg and Scott A. Neslin

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• Format: Paperback
• Language: English
• ISBN: 013442302X
• ISBN13: 9780134423029
• Release Date: January 1995
• Publisher: Prentice Hall
• Length: 513 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.1" x 7.3" x 9.5"

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This book is about the academic perspective on sales promotion, mainly price based promotions. Although there are very few definitive conclusions; and that more research is needed on the topic, I recommend this collection of research papers to everyone seriously interested in the subject.