Sales Promotion: Concepts, Methods, and Strategies

by Robert C. Blattberg

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137881673
• ISBN13: 9780137881673
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 513 Pages
• Weight: 0.35 lbs.

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This book is about the academic perspective on sales promotion, mainly price based promotions. Although there are very few definitive conclusions; and that more research is needed on the topic, I recommend this collection of research papers to everyone seriously interested in the subject.