In a B2B pitch, you're not there to close a deal. You're there to open a relationship. The three objectives of a pitch are therefore to: -Snap: Stimulate interest. The prospects will be leaning forward, eyes and ears on you. They'll know you're there with something directly related to their needs. -Crackle: Start a conversation. A customer-focused conversation, mind you. The prospects will be talking openly about their challenges, opportunities and...