Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

by Daniel M. Stowell

Book Overview

Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book. -- Bernard F. Sergesketter, vice president (retired), AT&T Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the...

• Format: Hardcover
• Language: English
• ISBN: 0787908576
• ISBN13: 9780787908577
• Release Date: February 1997
• Publisher: Jossey-Bass
• Length: 306 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"