Sales Management: Strategy, Process and Practice

by Bill Donaldson, Javier Marcos Cuevas, Régis Lemmens

This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline. This textbook offers a unique blend of academic rigour and practical focus based on the authors' invaluable combination of industry...

• Format: Paperback
• Language: English
• ISBN: 1137355107
• ISBN13: 9781137355102
• Release Date: January 2016
• Publisher: Red Globe Press
• Length: 328 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 7.7" x 9.5"