Sales Management: A Research Overview

by Kenneth Le Meunier-FitzHugh and Kieran Sheahan

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Organisations who are looking to increase revenues and add new customers to their portfolio will find it increasingly difficult to successfully do this without being aware of and adopting the appropriate, adaptive sales processes...

• Format: Hardcover
• Language: English
• ISBN: 1032003820
• ISBN13: 9781032003825
• Release Date: June 2023
• Publisher: Routledge
• Length: 92 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"