Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

by Herschell Gordon Lewis

Book Overview

This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235474
• ISBN13: 9780844235479
• Release Date: January 1995
• Publisher: NTC Business Books
• Length: 235 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.5" x 9.6"

Customer Reviews

Every business owner needs this book!

Every PR executive needs to have this book in their shelf.Lots of great info, tips and a great handbook. If you are in advertising, PR or communications...... get this book. Rick Frishman Pres. Planned TV Arts (NYC) Co- author GUERRILLA PUBLICITY & GUERRILLA MARKETING FOR WRITERS

The Bible for any direct mail writer

Herschell Gordon Lewis -- one of the world's leading authorities on writing copy that sells -- has summed up the tricks of the trade learned through years of experience in this delightful, extremely useful book. I find myself referring to his book again and again when I'm stuck on finding the just the right opening for a direct mail letter. Lewis uses real-life examples of direct mail copy throughout the book, showing readers where it went wrong and how it could have been more effective. (After reading his book, you'll find yourself scrutinizing every piece of junk mail you receive, wondering what Lewis would have to say about it!) Best of all, Lewis's keen wit makes the book fun to read. I highly recommend it to anyone who writes direct mail.