Sales Force Management: Leadership, Innovation, Technology - 11th Edition

by Mark W. Johnston and Greg W. Marshall

Book Overview

In this latest edition of Sales Force Management , Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415534623
• ISBN13: 9780415534628
• Release Date: February 2013
• Publisher: Routledge
• Length: 576 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.2" x 8.0" x 9.9"

Customer Reviews

Great Buy

Was exactly the book I was looking for and got it a lot faster than I expected. Saved money from buying it from school. Would buy from again. Very Good seller.

Good textbook

This text is well written and easy to follow. The case analysis included are modern and very appropriate for the most part. There are a few I found a little frustrating but all in all this was good reading especially for a textbook. I will keep this one for future reference.