Sales Force Management: Leadership, Innovation, Technology

by Mark W. Johnston, Greg W Marshall, Greg W. Marshall

Book Overview

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration.

By identifying...

• Format: Hardcover
• Language: English
• ISBN: 0367682060
• ISBN13: 9780367682064
• Release Date: September 2023
• Publisher: Routledge
• Length: 498 Pages
• Weight: 4.18 lbs.
• Dimensions: 1.3" x 8.4" x 11.0"