Sales Force Management: Leadership, Innovation, Technology

by Mark W. Johnston, Greg W Marshall, Greg W. Marshall

Book Overview

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book's reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics...

• Format: Paperback
• Language: English
• ISBN: 1138951722
• ISBN13: 9781138951723
• Release Date: May 2016
• Publisher: Routledge
• Length: 494 Pages
• Weight: 3.05 lbs.
• Dimensions: 1.0" x 8.4" x 10.9"