Sales Force Automation Using Web Technologies [With Contains HTML Templates, Sample Checklists...]

by Kay Khanpur, Jasmine Wevers, Navtej (Kay) Khandpur

A complete guide to planning, implementing, and managing Web-based sales force automation systems Companies all over the world have discovered that the use of Web-based technologies can dramatically contribute to the effectiveness and efficiency of their sales force, and at the same time increase customer satisfaction. Yet, until now, there has not been one comprehensive guide for sales managers, Webmasters, and IT managers to get the sales process...

• Format: Paperback
• Language: English
• ISBN: 0471191140
• ISBN13: 9780471191148
• Release Date: November 1997
• Publisher: Wiley
• Length: 448 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.1" x 7.6" x 9.3"

Customer Reviews

A must read for anyone starting an SFA project

This book is probably the most complete "how to" book on SFA. The method and tips present allow the reader to truly understand the complexity of these kind of project.Even though the processes presented is focused for "high tech B to B companies", the reader of another industry will take that as an illustration of the power of SFA.90 pages of the book focus on products : some do not exist and most versions have been updated. If you are an SFA specialist, skip this section, otherwise, take it as an introduction to tools and modules functionalities