Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale

by Max Altschuler, Manny Medina, Mark Kosoglow

Book Overview

Engage in sales--the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.

This book explores why a Sales Engagement strategy is so important, and walks you through the modern...

• Format: Hardcover
• Language: English
• ISBN: 1119584345
• ISBN13: 9781119584346
• Release Date: March 2019
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"