Sales Enablement: Tools and Techniques for Modern Sales Organization

by Dietmar Kilian, Britta Lorenz, Peter Mirski

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns,...

• Format: Hardcover
• Language: English
• ISBN: 3658403640
• ISBN13: 9783658403645
• Release Date: April 2023
• Publisher: Springer
• Length: 96 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"