Sales Cybernetics: The Psychology of Selling

by Brian Adams and Brian Adams

Book Overview

This is one of the very best books written on sales procedures. The cybernetic principles are 21st century thinking and completely revamp how to service and win the purchase requirements of present... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0879804122
• ISBN13: 9780879804121
• Release Date: January 1985
• Publisher: Wilshire Book Company
• Length: 305 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.7" x 5.3" x 8.2"

Customer Reviews

An oldie but a goodie...

This book is definately an 'oldie'... but it is, without doubt, a 'goodie'. Despite being a little outdated in some areas, Sales Cybernetics still offers some of the most powerful mental strategies for success, in selling or in life. Further to this, the book covers a wide range of sales issues; job slection, sales management, organising your time, motivation... as well as sales skills such as prospecting, presenting and closing - all based on principles of psycho-cybernetics. On the whole, the book was an enjoyable journey.