Sales and Service for the Wine Professional

by Brian Julyan

Book Overview

With its in-depth coverage of the wine industry, complete with self-study material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, trainers,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1844800539
• ISBN13: 9781844800537
• Release Date: February 2003
• Publisher: Cengage Learning
• Length: 228 Pages
• Weight: 1.10 lbs.

Customer Reviews

enthusiast's dream

I was first introduced to Mr. Julyan's exciting syllabus through the Court of Master Sommelier's examination process. As both a student of wine and an educator in the hospitality sect, I have found his brief yet thorough writing to be an indispensable reference guide when educating my colleagues at both of my establishments. For the home enthusiast or even someone just curious about broadening their horizons into a larger world of viticulture and enology, Mr. Julyan's writing broaches the sometimes forboding subject of the old world in an extremely approachable manner, the new world with a sense of excitement and the realms of bartending with both sensetivity toward tradition and the modern mixologist. For the wine-savvy diner, this book provides valuable insight into the realm of "what should be going on" in the parts of the restaurant world you don't get to see. As a 20 year restaurant veteran, I also greatly appreciated Mr. Julyan's explainations of the difference between the should be's of service versus the nescessary practicality of providing service within the specific constraints of each establishment's environment and ability. Both an exceptional value and a more approachable read than the sometimes overtly technical wine tomes available, I strongly recommend this to anyone looking to increase the caliber of thier sales and service training in their hospitality career or to soak in a little more than just grape-juice!

Very good Book

Very good book. I use it as a text book for my beverage class and it's fantastic, easy reading and informative.

How it ranks...

This is a "must have" for those studying for the Court of Master Sommeliers. No other book is as precisely written for intricate studies as a professional in the wine industry.

Future Master Sommeliers UNITE!

This is the absolute best book with which to study for the tests given by the Guild of Master Sommeliers.

Hospitality Operators & Educators; Sommeliers READ THIS

Master Sommelier and Hospitality Professor Brian Julyan's long-awaited revision of SALES AND SERVICE FOR THE WINE PROFESSIONAL is finally available. Wine is covered in a succint, no-nonsense, easy-to-grasp, and immediately-useable manner. The same holds true for sections on beers, spirits, mineral waters, specialty coffees, traditional European cigar, cigarette, and cocktail service, and even telephone manner. Mr. Julyan's British background does become obvious with the section on how to greet royalty. While certainly amusing, this may not come in as handy for Americans. However, the rest of this guide book is so helpful to everyday operations that copies are sure to become dog-eared, well-worn, and kept at arms' reach by servers and supervisors alike instead of gathering dust on an executive's shelf. Educators and Sommeliers: this book is one-stop-shopping for all of those interested in the sales and service of wine, and is on the required reading list for the Master Sommelier program (now we can stop circulating that eight-year-old photocopied version from Hawaii!)